What’s stopping you from achieving your full potential?
I’ve been asking myself this for some time now. My hosting for the blog was coming to an end and I had to decide whether it was time to pack it all in or actually put some effort into it. I mean like really give it a go and put my all into it. Before I could create an action plan I had to figure out what exactly it is that’s stopping me from posting regularly and being motivated.
There’s a number of things really but the thing that really struck a chord with me was a recent discussion on Twitter where bloggers were talking about finding it difficult to have made that switch from being blogger to influencer aka marketing puppets. I guess I didn’t realise it but that’s something I have been struggling with myself. Yes I want to earn some more from blogging and maybe even go full time one day but I don’t want to be pushing sales non-stop at my audience. I love shopping but pushing endless consumerism wasn’t sitting well with me. For the past year I’ve been milling along and thinking about where I can slot myself into being a great content creator and happy with everything I’m putting out there. I want to carve out my own niche without falling into an already very saturated market.
I also love blogs and Instagram accounts with beautiful imagery. It’s what most people like to see when they’re scrolling through their feeds and even though that’s what I enjoy about other people’s accounts, I’m perhaps not so creatively inclined when it comes to photography. Don’t get me wrong, I love taking photos, it’s just that they might not necessarily be at the perfect angle or with the perfect lighting. I don’t always like to drag my camera out with me everywhere either. So here’s my dilemma, do I continue to churn out content with mediocre imagery? Or do I just continue to let it get the better of me.
The obvious and easy answer is to say carry on of course! But it’s really not that easy. I guess I am going to give it a go though. Practise makes perfect right? I’m going to try and carry my camera around more too. Besides, how can I improve if I’m not out here making mistakes right?
Comparison. Yep that old bitch.
It’s really hard to see bloggers that you started of with move on to great things. I am absolutely thrilled for each and every one of them and often in awe of how hard they have worked towards their goals and then I look at what I’ve achieved. You see my comparison is not on what they’ve achieve (they totally deserve all of their achievements) it’s actually my comparison of how hard everyone else is working in comparison to me.
I get tired very easily and with a three commute it can get seriously tough trying to fit everything in. I just don’t have the time! Or the energy!
I’ve been around long enough to know that if you’re not churning out the content and putting in the effort of SEO then you’re not going to get anywhere. I recently watched Lily Melrose’s video of her reacting to her old blog posts and she said she would take a photo of her outfit in the morning, head off to work full time in retail and then come home and write up and publish her spot. Every. Single. Day.
Weirdly, it was actually hearing this that has made me feel really inspired again. Maybe I didn’t need to spend hours faffing around trying to get all these overly edited images. I almost, almost thought OK this is it, I’m going to get back into this again for real now…..and then I came across my next hurdle.
I don’t have an area in my home which looks pretty on camera or should I say Instagrammable. I don’t live in an all white and grey house which looks like it fell out of Pinterest’s arse. Instead my house is cluttered, filled with belongings and small parts of me and my life. I’ve also been stalling a little bit with fashion posts because I want to buy a full length mirror that I’ve seen in Ikea but I don’t have a suitable car to bring it home in. Oh and I don’t want to pay the ridiculous delivery charge either. I thought that perhaps I can get a cheaper one delivered for free from Argos and then realised that I don’t actually have anywhere to put the mirror in the first place so I’m back to square one.
This is a tough hurdle to overcome (it is!) especially when there are so many people out there creating killer content in their beautiful homes. Maybe it’s time to do some rearranging or maybe it’s time to just be really real. I don’t live a perfectly instagrammable life. I mean I do want to be relatable and not the marketing puppet after all, so perhaps I just need to get a little bit creative with how I’m working.
There is just one other thing that’s stopping me from posting more/consistently. I can’t seem to figure out how to find a balance across all of my platforms. I don’t want to post the same things on all of my social media channels sooo I’m slightly stuck. I know that different people follow me in different ways so it’s tough to figure out who wants to see what.
I guess the real key would be to link it all in together. So if I post an outfit photo on the gram then I could create a post around it on the blog. It ties everything in and will work well for consistency – I hope! Is it just more work? It could be…or it could be a lot easier as I’d always have something ready for the gram.
Oh wait….there actually is just one other thing that’s stopping me. My lack of confidence and fear of being judged. I know it’s a scary prospect in general to put yourself out there on the big wide web but on the bright side, I’ve not received much negative feedback. Where I was worried about people in my real life being snarky about my side hustle, I guess I just have to accept that it’s part and parcel of being a blogger. My sister always says, if you put yourself in the public eye, you just have to accept that you’re putting yourself in the spotlight for criticism and it’s not always going to be constructive. Scarlett London’s recent ordeal and how well she handled it made me realise something – it’s not that deep.
Girl, you better werk!
For a while now I’ve been working hard to grow my Instagram and get to 10k (convinced that the swipe up feature will make my life a million times easier!) and the work I’m putting in is paying off. I’m currently on 8k so if you don’t follow me please do! I’ve updated my media kit this weekend and seen that my engagement is at 9% on Insta when the average is actually only 3%. NGL I’m pretty pleased with that.
I’ve drawn a line now and I’ve decided to really give myself that push. Here’s to hoping I can really push my creative boundaries and come up with content that you all want to read and I’m excited to create! 😉
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