CHANEL Launches the ROUGE COCO PLAYGROUND – An Immersive Experience Pop-Up in Covent Garden

CHANEL’s ROUGE COCO PLAYGROUND Lands in Covent Garden – Here’s Why You Need to Go!

Get ready, beauty lovers—CHANEL is bringing the ultimate playful beauty experience to London! The ROUGE COCO PLAYGROUND has officially landed in Covent Garden, and it’s giving immersive, interactive, and totally Instagrammable vibes.

What’s the ROUGE COCO PLAYGROUND?

Inspired by the iconic Rouge Coco Lipstick collection—Rouge Coco, Rouge Coco Baume, Rouge Coco Shine, and Rouge Coco Flash—this experience is all about freedom, fun, and effortless beauty. Think makeup, games, exclusive goodies, and a totally unexpected playground setup that screams selfie-worthy moments.

Why You Can’t Miss It

Located in Covent Garden’s East Piazza, the ROUGE COCO PLAYGROUND is a vibrant, interactive space where you can: ✨ Explore the Rouge Coco Lipsticks in a whole new way
🎮 Play beauty-inspired games & create your own Coco Ride content
🍦 Indulge in delicious scoops of Coco Cream Sorbet

And the best part? It’s totally free to visit!

Skateboarding & Live Performances

If that wasn’t cool enough, CHANEL is bringing live skateboard performances to the Piazza! Watch professional skateboarders show off their skills at these times:
🕛 12:00 PM – 1:30 PM
🕝 2:30 PM – 4:00 PM
🕕 5:00 PM – 6:30 PM

Luxe Beauty Services – Book Your Spot!

Want to level up your beauty game? CHANEL is offering two exclusive beauty experiences inside the playground: 💄 60-Minute Makeup Service (£60) – A one-on-one session with a CHANEL makeup artist to create your dream Rouge Coco-inspired look.
🎨 75-Minute Makeup Masterclass (£45) – A hands-on session starting at the Covent Garden boutique, where you’ll learn expert tips before heading to the pop-up.

✨ Both services are redeemable against products AND include a luxury goodie bag! ✨

Exclusive Must-Have: The Customisable Set

Snag an exclusive Rouge Coco Customisable Set, complete with a CHANEL lipstick charm (because why wouldn’t you want to accessorize your bag with a mini CHANEL lipstick?!). Pick any two lipsticks from the Rouge Coco collection for the perfect personalized beauty moment.

When & Where

📍 Location: East Piazza, The Market Building, Covent Garden, London WC2E 8RF
📅 Dates: Now open!
🕰 Opening Hours:
Monday – Saturday: 10 AM – 7 PM
Sunday: 12 PM – 6 PM

Final Thoughts Whether you’re a die-hard CHANEL fan or just love a fun beauty experience, the ROUGE COCO PLAYGROUND is a must-visit. Snap some pics, discover the dreamiest lipsticks, and soak up the playful energy—because beauty should always be fun!

Tag your besties and head to Covent Garden ASAP! 💄✨ #RougeCocoPlayground #CHANELBeauty