Spot the Pinkie – Breast Cancer Campaign

This October to support Breast Cancer Awareness Month, Nails Inc have partnered with designer Matthew Williamson and model and actress Poppy Delevingne to create two limited edition polishes exclusively for Breast Cancer Campaign.

Both designer and model were asked to design a top for the brand’s iconic Breast Cancer Campaign glitter pink polish. Matthew Williamson went for one of his signature prints, while Poppy went for a poppy to represent colour.

This year Nails Inc introduce the #spotthepinkie campaign, encouraging everyone to sport a pink painted pinkie nail, and to share it on social media, to raise awareness.

Even Beyonce took to instagram to raise awareness for the campaign:

Now’s your chance to get involved! If you spot the polish bottle, a pinkie painted on a celebrity, or even a mannequin in a department store, tweet it @nailsinc and tag it#spotthepinkie, throughout October. Or even better, you can paint your own pink and   Instagram @NailsincLondon, with the #spotthepinkie hashtag.

Nails Inc will donate an additional 10p for every tweet to the charity, to the £1 they will donate from every bottle of the polish sold.

Here’s mine 🙂

Love R x