Ready to rewind to the good old days of Friday night movie marathons, video rentals, and snacks you didn’t have to share (but probably should have)? Well, KitKat is bringing back all the nostalgic feels with a seriously cool pop-up in Soho…and you’re invited.
To celebrate the launch of their brand new KitKat sharing bars, the legendary chocolate brand has teamed up with none other than Blockbuster (yes, that Blockbuster) to re-create the ultimate 90s video rental store experience. Think retro VHS cases, chunky TVs, and that warm fuzzy feeling of picking the perfect film for your night in.
What’s the vibe?
As you step inside the pop-up, you’ll be transported straight back to the 90s. Browse shelves stacked with iconic movie titles (on VHS, of course), chill out in a cosy corner filled with retro TVs, and relive that old-school feeling of choosing a movie together.
Once you’ve made your pick, head to the counter, hand over your VHS case, and you’ll score a free KitKat sharing bar and a movie streaming code to use on Rakuten (valid for 28 days). Cosy night in = sorted.
What’s the snack situation?
KitKat’s all-new sharing bars are the ultimate movie night partner. They’ve taken their iconic crispy wafer and paired it with next-level fillings that are all about indulgence and togetherness. The flavours? Absolute 10/10.
- Double Chocolate – cocoa-flavoured filling wrapped in thick milk & dark chocolate swirls
- Salted Caramel – sweet ‘n’ salty caramel vibes in caramel-flavoured milk chocolate
- Hazelnut – nutty, creamy filling covered in luscious milk & dark chocolate swirls
These bars are made for breaking better because KitKat’s not just about having a break anymore, it’s about helping us Break Better.
Why it matters
According to KitKat’s new research, a huge 73% of us feel our phones are interfering with quality time. And over a third of Brits admit they’re struggling to switch off and relax. The KitKat x Blockbuster pop-up is a reminder to unplug, slow down, and enjoy the simple pleasure of a night in, with good snacks and even better company.
📍 Where & When?
KitKat x Blockbuster Pop-Up
🗓️ 9–12 April 2025
🕒 Friday: 14:30–20:30 | Saturday: 11:00–17:00
📍 59 Greek Street, Soho, London, W1D 4NQ
🎟️ Walk-ins only – subject to capacity
Hello You
I’m Rosie!
