New Theme New Me

The blogging industry is constantly evolving. For someone who’s been there to see a lot of these changes, it’s been both great to see it grow but also really difficult to accept the change.

The standards for blogging are so very high right now, imagery is just beautiful, posts are deeply personal/meaningful and I guess I wasn’t sure where I fit into any of that. Most of this year I felt like I didn’t have the time and patience to create stunning content and I was seriously questioning just how I landed all these amazing gigs with brands that teenage me could only dream of affording.

Imposter Syndrome was real and I just couldn’t shake it off. “Imposter Syndrome” describes a state of mind where high-achieving people suffer from an inability to internalise their personal accomplishments, and have a constant fear of being found out as a fraud. Now by no means am I claiming to be someone who is “high-achieving” but landing some of these opportunities has to count for something right?


For most of my blogging career, I’ve kept my achievements quiet. It was only until this year people I actually know in real life found my blog and the response has been not exactly what I had anticipated. Almost everyone has been really lovely and supportive and it felt like maybe I didn’t have to feel so awkward about it anymore. Over the years blogging wasn’t just a creative outlet anymore, it was my baby. I’ve curated content for years and grown it to be something I should be proud of. Still, this year I just couldn’t find the motivation to keep it going.

This year I took long breaks (both planned and unplanned) and posted sporadically concentrating mostly on Instagram instead. Since it’s nearing the end of the year and I’ve had to think about whether to reinvest in DITD, I’ve summed up all the pros and cons.

Only now I’ve realised that actually, blogging is such a huge part of my life. I’ve learnt SO many new skills and had so many great opportunities, even this year when I’ve barely been around. Imagine what i could achieve if I really throw myself into it? Plus, I noticed that (what I’m hoping is a glitch!) my DA dropped significantly, dropping from 26 to 1, my heart sank. I’m not a quitter and even if I was to let go it wouldn’t be because “I failed or i couldn’t do it”.

Although it’s nowhere near where I would like to be, I have come to realise that I should embrace it and enjoy everything that comes from it. In order to celebrate my new found motivation I’ve decided to change up the whole look of my blog. I was going to wait for the new year but why not now!
I’m embracing the sleek, glossier side to what blogging now is and I’m hoping to work on regular content, build up more photography skills and surpass a DA of 26!

Oh and about feeling like such a small fish in such a huge ocean….

I’m hitting back with ‘The Shine Theory’. The crux of of shine theory is understanding that someone else’s success does not diminish your own. I guess that’s the beauty of the internet, there’s space for everyone.

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