A while back I wrote a post on the importance of having a media kit. Spoiler alert: it is very important. Whether you’ve only recently started blogging or been around for a while, it’s important to keep track of your progress. If you blog for an income or hope to, then it’s extremely important to create a press pack for potential sponsors to see a quick summary of whether or not you’re worth their budget. If you blog for yourself, then that’s great, a media kit will mean that you have an organised way of keeping track of just how far you’ve come.
So despite knowing all of this and being sort of organised with my stats, the last time I made a media kit was about a year ago and left it at that. It was cute, the design/theme continued on from my blog on to the media kit and I felt like it was informative to potential collaborators.
So what went wrong? Well I’m real lazy and I felt it was wayyy too much effort to keep editing it, so I just didn’t. I had created the original media kit in picmonkey which is a great tool for creatives but the one thing it lacks is the ability to download an editable design template. crap.
About 6 months ago, I got a few emails requesting a media kit so I decided to create an updated version again. This time I used my old laptop that had Photoshop installed on it and I created a bomb ass media kit. It was much better than the last and my stats were up so I was pretty pleased. This served me well for a while but cut to 6 months on (aka last week), I needed yet another update and realised that my new laptop no longer has Photoshop and so I can’t open my .psd file to edit the template I created. Literally all of the rage!
This was when I had had enough. I needed a program that was available as standard on all laptops as well as being easy to use and edit existing files. That’s when it hit me – Microsoft Word!
3 Benefits of using Microsoft Word for your media kit/Press pack:
1. It is universal – All Microsoft & Apple products are compatible with Microsoft Word. It is more than likely that any computer or laptop you sit at will already have it installed so you can edit your media kit almost anywhere!
2. Sizing – I always find it a little bit difficult to gauge the size of an image that I’m creating on design programs. They do generally have presets such as A4 but sometimes it can get difficult to change them around and to see how it would look as a final image. Having a standard setting on Word makes it so much easier to see what your final image will look like.
3. PDF – Microsoft Word also makes it really really easy to turn your final document into a PDF. This can then be sent out directly to sponsors or you can then turn it into a jpeg image and display it on your blog like I did here.
4. Easy edits – Remember when you were in primary school and you learnt how to insert a picture and make a text box? Yeah well those are literally all the skills you will require to create a kit.
Should I display my media kit on my blog?
YES. Seriously, if it’s not there near your about me page already then go do it now. Sometimes it can be a little bit daunting putting yourself and your stats out there but honestly from personal experience, the number of emails that I’ve received for collaboration opportunities since I’ve put my media kit up, have more than doubled.
What should I include in it?
There’s no real set criteria. Seriously, there isn’t and don’t let anyone tell you otherwise. Media kits are supposed to be like CV’s in the sense that they highlight your skills and show off your blog. So here’s a few things you might want to consider putting on there if you’re stuck for ideas:
1. About Me – Don’t forget to introduce yourself and your blog. Essentially it is about the numbers yes but it’s also about you as the content creator because that’s who they’ll be working with.
2. Stats – Once again there is no set requirement of stats. PR reps can very easily check your Moz score so there’s really no point in rounding up or flat out pretending you get more views than you actually do. If you don’t want to put something on there then don’t. The most important ones for me personally are DA, unique users and page views. Don’t forget to include your social media follow numbers too!
3. Contact details – You don’t need to include a telephone number, an email address will suffice along with all your social handles.
4. Benefits – It’s important to sell yourself a little bit. In a few sentences make it clear exactly what the brand/person you want to work with is going to get. Sometimes your numbers may not be as high as they want but you’re able to give them something other bloggers might not. Be clear on what you can offer.
5. T’s & C’s – If you have terms and conditions such as you don’t accept do follow links then you might want to include that on there too.
6. Collabs – If you’ve already had some opportunities, then you should definitely shout about them. Sometimes it helps to highlight what kind of readership/niche you have so similarbrands can get on board.
What are your thoughts on creating a media kit in Microsoft Word?