Asiana are pioneers in bringing the British South Asian lifestyle to the mainstream. They are probably most well known for their bridal magazine that ALL South Asian brides turn to for wedding inspo, and they also have a fantastic team that focuses on events, media and other creative services too. I had heard on the blogging grapevine that they were launching a product in the near future but I had no idea what it could be and in all honesty I had forgotten all about it until last week, when a gorgeous package arrived on my doorstep.
This week I was lucky enough to be gifted the very first Asiana Beauty Box and I have to say I was impressed before I even opened the box. The packaging is absolutely stunning. A turquoise/jade box with a gold motif, perfect to reuse for storing things in.
I’ve mentioned in previous posts that I’ve subscribed to every single beauty box subscription that is available at some point in the last 3 years. Initially they were a novelty for me and excited me so much but now I don’t always have high hopes for what I might find inside. A number of reasons really, the brands get repetitive, the sample sizes are often tiny, they’re not worth the money but most of all brands that won’t cater to my skin tone.
Coming from a brand that is mainly aimed at South Asians, I was keen to see if Asiana had got it right. I opened the box eagerly and found a welcome note from Asiana’s Beauty Editor, which also featured with trending looks to try out, favourite’s from the Asiana team (Hi Momtaz, I see you!) and best of all details of what was inside my box. Personally I thought there had been a bit of a mistake, surely they can’t be putting in all high end brands in a beauty box?
It turns out they have! Here is what came in my beauty box:
- Estee Lauder Perfectly Clean Triple Action Cleanser
- Origins GinZing Energy Boosting Moisturiser
- Smash box Photo Finish Foundation Primer
- Clinique All About Shadow Duos
- Bobbi Brown Long Wear Gel Eyeliner
- Mac False Lashes Mascara
- Bobbi Brown Pot Rouge For Lips And Cheeks
The lovely people at Asiana also put in an eyeliner brush and a little something else from Estee Lauder Double Wear. I was a little bit worried because I thought this would be where they would let their otherwise fantastic box down, I mean how could they possibly know which shade I was? I opened up the little packet and inside was an official Estee Lauder empty pot where I could go and get myself tested and bring a little bit back home! Never have I ever seen a beauty box do something as brilliant as this before.
Do I even need to go on any further? Let’s be honest, you NEED this box. All the products have been picked to complement Ethnic skin tones so I have zero complaints and altogether the products are worth over £70. So how much is the box you might ask? It’s priced at just £25. Considering that two of the products are full sized, all of the brands are high end and every single one is a product that I would use, this box is more than worth it.